WCAG 2.1 Help Blog
A website owner’s accessibility checklist for marketing sites
If you’re worried about accessibility on your marketing site, this checklist helps you focus on the areas that most often affect customers—and audits.
Start with the pages that matter most
You don’t need to review every page to make meaningful progress. Start with your highest-traffic and highest-value pages.
- Home page
- Pricing page
- Contact page
- Checkout or lead form pages
- Any campaign landing pages currently running
Quick checks you can do without tools
Even without technical knowledge, you can spot common issues by trying a few basic checks.
- Can you use the site without a mouse (keyboard-only test)?
- Are forms easy to understand and submit?
- Is text easy to read (contrast and font size)?
- Are buttons/links obvious and consistent?
What to ask your agency or vendor
If you’re hiring help, ask for clear deliverables and a phased plan—especially if timing is tight.
- A written scope (what pages are included)
- A prioritized issue list with plain-language explanations
- A realistic timeline and phased plan
- A retest/verification summary after fixes ship